PALS Day Puzzle Piece: Reality Sells
Andrew Corbus and Bill Guretin feel that the more genuine you can be with today’s consumers, the more successful you can be in business. By marketing the genuine story customers will come back again and again. Andrew and Bill will reveal their Four Laws of Authenticity, with specific examples of how successful companies worldwide are using these Laws to reap the benefits of telling it like it is. Using simple stories, plain language, and easy-to-follow guidelines, Corbus and Guertin will deliver a blueprint for your library to find its genuine story, how to market that story to your public, and how to transfer that message so that front-line staff who are in charge of delivering the promises you’re making are informed and a part of the process.
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PALS Day Puzzle Piece: Reality Sells
Andrew Corbus and Bill Guretin feel that the more genuine you can be with today’s consumers, the more successful you can be in business. By marketing the genuine story customers will come back again and again. Andrew and Bill will reveal their Four Laws of Authenticity, with specific examples of how successful companies worldwide are using these Laws to reap the benefits of telling it like it is. Using simple stories, plain language, and easy-to-follow guidelines, Corbus and Guertin will deliver a blueprint for your library to find its genuine story, how to market that story to your public, and how to transfer that message so that front-line staff who are in charge of delivering the promises you’re making are informed and a part of the process.
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